Market research in the United Kingdom – our capabilities.

From London to Edinburgh, Manchester to Cardiff, we are the go-to partner for market research in the UK

At Kadence we conduct market research for UK brands in all different sectors so they can set themselves apart from their competition.

From full-service research and fieldwork projects to granular communication strategies, we help our clients in the United Kingdom get to the bottom of what their customers want and need. No matter what market.

With over 30 years experience working closely with businesses in the B2B space, Kadence is amongst the top market research firms in the UK. From our United Kingdom headquarters in London, we help clients gain a clear understanding of how they can accelerate growth in their target markets — be that in the region or overseas.

Down the years we’ve helped some of the world’s biggest global brands tap into their audiences to deliver successful marketing campaigns, product launches and communication strategies. For example we helped Mitsubishi get more of an insight into how its vehicles were being used in the UK and we worked with Unilever Food Solutions to launch a range of multi-market products.

As one of Kadence International’s global offices, our UK team reflects our international outlook and can speak 15 different languages. So whatever market research challenges you’re facing, we’ll be able to design the best approach to help you hit your goals.

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

FAQs

What methodologies do you offer in the United Kingdom?

We offer both qualitative and quantitative methodologies. This includes everything from focus groups, in depth interviews and quantitative surveys, to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Thanks to our global footprint, virtually anywhere in the world! From our central hub in London, we cover the entire United Kingdom. And for brands looking to conduct multi-market projects or grow their presence overseas, we collaborate with our offices in Europe, Asia and the US to meet your goals.

What is it like working with Kadence?

Unlike other market research agencies, we take a customised and flexible approach to answering your business questions. Whether we’re working on project design or delivering actionable insights, our team will provide customised solutions that are tailored to your exact needs — there’s no off the shelf solutions with us! We deliver findings in an extremely visual way to ensure stakeholders are engaged and ready to act on the insights gathered.

Meet Our Senior Team

Cindi-collette

Cindi Collett

Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK
Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Kadence International Market Research Agency of the Year Singapore

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]