We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.

We are passionate about raising the impact of market research in organisations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalise on them. We’re specialists in doing this and have even written a book on this topic!

We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.