Automotive Market Research.
Fueling model development and growth for automotive brands.
We support automotive brands at every stage of the vehicle development cycle, harnessing insight to help clients understand their customers and their model needs.
Our team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like early buyer studies.
We’ve future proofed businesses, by helping them understand how to appeal to a new generation of drivers. We’ve developed best-in-class voice assist solutions. And we’ve helped underperforming models reverse the trend in their cycle refresh.
Automotive market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Campaign development
Understand the unmet needs and emotional connection needed to power compelling creative
Campaign effectiveness
Determine how effective your campaigns are to better inform your marketing strategy
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Capitalizing on the urban mobility opportunity
Our research, with 5000 consumers across 13 cities, is designed to help brands navigate the changing urban mobility landscape. It explores commuting patterns across the globe and uncovers the future mobility solutions that appeal most to consumers.
Download the report nowCultural understanding is key to harnessing the urban mobility opportunity.
Urban mobility is an increasingly lucrative market, attracting significant investment from major brands such as Audi, Baidu, and Amazon. However, the key to unlocking its full potential extends beyond technological advancements. While innovations like autonomous vehicles and ride-sharing platforms are crucial, they must be paired with a deep understanding of cultural nuances and the specific […]
How do people commute across the globe?
Commuting is a universal experience that many of us share. Whether it’s the daily drive to work, catching the bus, or riding a bike, we all have our stories and complaints about our commutes. But have you ever wondered how your commute compares to other parts of the world? This article compares global commuting patterns […]
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal