Technology market research.
Driving growth for leading technology firms
We partner with the world’s most admired tech brands, providing rich insights to turbo charge their growth journey.
From our base in Silicon Valley and our offices around the world, we can support high growth tech brands at every stage of the product development cycle. By building rich customer and market understanding, we can spot new trends and opportunities for innovation. And by testing new ideas with consumers, we can help you design tech products and services that blow the competition out of the water.Â
We’ve worked with some of the biggest names in tech, covering ecommerce, fintech and electronics. Our most recent projects have seen us help a US fintech break into the UK market, find opportunity areas for a new piece of wearable technology and hone new subscription packages before launch.
Technology market research services
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Opportunity identification
Find new opportunities in your category to inspire product development
Product testing
Optimise your products and services to set your business up for success
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to succeed in the streaming wars
The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.
Download the report nowA Comprehensive Guide on How Brands Can Succeed in the Connected Technology Space.
Consumer interest in Connected Technology is rising due to the accelerated digital shift to “at-home” trends during the pandemic. With an increasing number of people working, learning, shopping, exercising, and even monitoring their health from the comfort of their homes, the connected technology market is rife with opportunities for brands in a multitude of sectors. […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery