Market research in the United Kingdom – our capabilities.

From London to Edinburgh, Manchester to Cardiff, we are the go-to partner for market research in the UK

At Kadence we conduct market research for UK brands in all different sectors so they can set themselves apart from their competition.

From full-service research and fieldwork projects to granular communication strategies, we help our clients in the United Kingdom get to the bottom of what their customers want and need. No matter what market.

With over 30 years experience working closely with businesses in the B2B space, Kadence is amongst the top market research firms in the UK. From our United Kingdom headquarters in London, we help clients gain a clear understanding of how they can accelerate growth in their target markets — be that in the region or overseas.

Down the years we’ve helped some of the world’s biggest global brands tap into their audiences to deliver successful marketing campaigns, product launches and communication strategies. For example we helped Mitsubishi get more of an insight into how its vehicles were being used in the UK and we worked with Unilever Food Solutions to launch a range of multi-market products.

As one of Kadence International’s global offices, our UK team reflects our international outlook and can speak 15 different languages. So whatever market research challenges you’re facing, we’ll be able to design the best approach to help you hit your goals.

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

FAQs

What methodologies do you offer in the United Kingdom?

We offer both qualitative and quantitative methodologies. This includes everything from focus groups, in depth interviews and quantitative surveys, to cutting-edge methodologies such as passive tracking and neuroscience.

Where can Kadence conduct research?

Thanks to our global footprint, virtually anywhere in the world! From our central hub in London, we cover the entire United Kingdom. And for brands looking to conduct multi-market projects or grow their presence overseas, we collaborate with our offices in Europe, Asia and the US to meet your goals.

What is it like working with Kadence?

Unlike other market research agencies, we take a customised and flexible approach to answering your business questions. Whether we’re working on project design or delivering actionable insights, our team will provide customised solutions that are tailored to your exact needs — there’s no off the shelf solutions with us! We deliver findings in an extremely visual way to ensure stakeholders are engaged and ready to act on the insights gathered.

Meet Our Senior Team

Cindi-collette

Cindi Collett

Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK
Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Kadence International Market Research Agency of the Year Singapore

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

We are regarded as one of the best market research agencies in the UK, with clients coming to us with their toughest business challenges.

Clients value our consultative approach and ability to turn insights into action.

Most recently, we’ve supported organizations to answer questions such as:

  • Will our new sustainable solution be a hit with consumers?
  • Is there a market for our innovative new drink?
  • How do we expand our presence in Europe? Where are the best opportunities for our business?
  • What are the big challenges keeping CMOS awake at night?
  • Which packaging concept should we launch?
  • Is there scope to extend our brand into a new category?

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China

FAQs

Do you specialize in qualitative or quantitative research?

We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.

How do you help clients leverage research to turn insight into action?

We are passionate about raising the impact of market research in organizations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalize on them. We’re specialists in doing this and have even written a book on this topic!

How do you approach international projects?

We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.  

Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog_Image
Blog

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Kadence International Market Research Agency of the Year Singapore