Podcasts

Ep. 13 – The Emotion of Marketing with Kevin Knight.

In this podcast episode, marketing expert Kevin Knight shares his journey from big tech companies like Google and Microsoft to his current role as CMO at Vita Health. He discusses the evolving landscape of B2B and B2C marketing, the impact of technology on healthcare, and the importance of emotional connections in successful marketing strategies.

Marketing with Empathy

Ep. 12 – Marketing with Empathy with Sandeep Dayal.

Today Ellie is speaking with Sandeep Dayal, Managing Director and Executive Vice President at Cerenti Marketing Group. Join us as Sandeep shares in valuable insights into the evolving landscape of brand management, how startups can navigate their brand strategy and the surprising findings he uncovered during research for his book, Branding Between the Ears.

Ep. 8 – Voices of Visionaries — The Future Festival Edition, Part 2.

We showcased “The Elusive Consumer,” amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled “Voices of Visionaries” highlight the insights of enterprise leaders like James McLeod from Mind Reader Media, Areizu Azerbai from Trendhunter, Auntie Heitanin from Op Lab, Giselle from Warner Brothers, and Luke Thomas from HP.

Ep. 7 – Voices of Visionaries — The Future Festival Edition, Part 1.

We showcased "The Elusive Consumer," amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled "Voices of Visionaries" highlight the insights of enterprise leaders like Melissa Austria from GOTSTYLE, Raj Arora from Just Funky, James McLeod from Mind Reader Media, Lakisha C. Brooks, M.S,. M.Ed., CDR, CDP from the International Coaching Federation, Farid Farouq from Dubai World Trade Centre, and Giselle Bowie from Global Research Insights & Analytics FANLab Warner Bros. Entertainment. The discussions revolve around the evolving dynamics between consumers and brands, unveiling critical narratives on brand resilience amidst rapid changes and transforming consumer expectations and behaviors.

Shopify - ecommerce

Ep 5. – Shopify – E-Commerce’s New Frontier, with Cole Atkinson.

Today, Ellie is speaking with Cole Atkinson, Senior Product Manager at Shopify. Join us as Cole delves into the fascinating world of consumer behaviour, sharing insights on understanding diverse customer perspectives, translating these insights into effective marketing strategies, and glimpsing into the future of e-commerce with AI and augmented reality.