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Generational labels are often used to define large cohorts of people born within specific timeframes, from Baby Boomers to Millennials and Gen Z. But what happens when someone is born at the beginning or end of a generation, right on the cusp of two? These individuals—often known as cuspers—belong to a micro-generation between two larger […]

Stephen Few once said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” This quote captures the essence of data storytelling—transforming raw data into compelling narratives that drive action and influence decisions. Data storytelling combines data, visuals, and narrative to create a powerful tool that […]

As third-party cookies crumble, so does the foundation of digital advertising. The impending demise of these cookies and growing restrictions on mobile device identifiers are forcing brands to rethink how they connect with consumers. Apple’s App Tracking Transparency (ATT) and other privacy-first initiatives have reshaped the landscape, ushering in a new era where traditional tracking […]

As Zillennials—born between 1992 and 1998—enter their prime spending years, their influence on the retail landscape is becoming impossible to ignore.  Positioned at the intersection of Millennials and Gen Z, this micro-generation embodies a unique mix of traits that distinguishes them from both. They grew up with early digital experiences like Millennials. Still, they matured […]

“Data is the new oil,” as coined by Clive Humby, highlights how data, much like oil, has become a valuable resource that fuels modern economies.  According to Harvard Business Review, by 2025, global data creation is projected to reach 175 zettabytes, driven largely by consumers’ increasing digital interactions. For retailers and brands, shopper data has […]

The cost-of-living crisis in the UK has emerged as a significant challenge, impacting the daily lives and prospects of countless individuals.  Our latest report delves into this pressing issue, revealing the struggles the UK population faces, their coping mechanisms, and their perceptions of government initiatives.  But there’s more to this story. Download our full report […]

The fast food industry, an integral part of American culture, has long been synonymous with convenience, affordability, and global influence. Known as the birthplace of iconic staples like the hamburger, cheeseburger, and southern fried chicken, the United States has exported its fast food brands worldwide.  From McDonald’s and Burger King to KFC and Five Guys, […]

In the not-so-distant past, department stores were the crown jewels of retail, sprawling multi-story spaces that offered everything from fashion to home goods under one roof. They were more than just places to shop; they were social hubs where families spent weekends, and holiday traditions were built. In cities like New York, London, Tokyo, and […]

In the Philippines, increasing environmental consciousness has spurred individuals and corporations to actively seek ways to reduce their carbon footprint. A significant step toward a greener future involves embracing reusable alternatives for daily essentials. Walking into a bustling coffee shop, you might notice customers with their reusable mugs and insulated tumblers, encouraged by discounts and […]

Commemorating more than Three Decades of Global Impact with Fresh Programs and Celebrations Kadence International, a leading international market research agency, is celebrating its 33rd anniversary. Founded in London in September 1991, Kadence International has since expanded its global footprint. Today, the agency helps brands make data-driven decisions across the world. Over the past 33 […]