Discover why the top global brands trust Kadence
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Our Philippines office
We are a leading market research agency in the Philippines.
Made up of over 7,000 islands, the Philippines is a diverse and complex market. We help brands understand how to win in the country, deepening their understanding of Filipino consumers so they can develop products, services and comms that meet their needs.
From our base in Manila, we can conduct market research across the entire country. This means we’re also able to act as a fieldwork partner, helping organizations reach respondents across the Philippines.
Meet Our Senior Team
Iris Lorenzo
Specialist sectors Automotive, Technology, B2C & B2B Current location PhilippinesIris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.
Mary Ann Lamigo
Specialist sectors FMCG, Pharmaceuticals Current location PhilippinesMary Ann has 14 years of experience in the market research industry. She’s a client servicing and project management specialist and has managed a vast array of research studies across many industries. With a deep understanding of different market research techniques – spanning the operational aspects to data processing and data analytics – your research project is in safe hands.
Patrick Dailey
Specialist sectors Technology, Energy, B2B Current location PhilippinesPatrick has a diverse experience in information technology, security, and analysis. His investigation and analyst background transitioned to business intelligence practice, big data analytics, risk assessments, and environmental impact analysis as it relates to market entry, with a special focus on technology companies. He assists North American and European companies looking for market opportunities in the Asia-Pacific region, as well as Asia-based companies looking to understand the competitive landscape in the United States.
Karlo Angelo Lazaro
Specialist sectors Pharmaceuticals, FMCG, QSR Current location PhilippinesKarlo has almost a decade of experience in the market research industry. He’s a quantitative specialist with specific expertise on brand health tracking, ATUs and UAI studies. He’s also experienced working with a variety of clients – big and small, local and regional – so he’s adept in delivering quality service dependent on client’s needs.
Mark Lever Dela Cruz
Specialist sectors Food and Beverage, Retail, Banking Current location PhilippinesLever has extensive experience in market research with almost 8 years in the industry. He’s a qualitative specialist with expertise on FGDs and has a background in brand health tracking studies. He has diverse experience in project management, planning, people management, and fieldwork technical direction for both quantitative and qualitative projects. He was able to establish a good working relationship with the clients in different industries, locally and internationally.
Marvin Cris Torre
Specialist sectors FMCG, Telco Current location PhilippinesMarvin has over a decade of experience in the market research industry. Started his career in data processing, then moved to project management and eventually joined the end client. He was exposed to brand health tracking studies and consumer insights. He’s been a specialist considering his strong background in different aspects of market research.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesMarket research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – Philippines
Office P 29th Floor
Robinsons Cyberscape Gamma
Topaz Road
Ortigas Center
Pasig City
Metro Manila
Philippines
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
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What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.
Download the guide nowHow to run workshops that turn insight into action – best practice guide
Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.
How to Conduct Online Research in the Philippines
Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]