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Coffee-trends-in-Japan
Blog

Unpacking Surprising Trends in Japan’s Coffee Market.

You might associate Japan more with tea ceremonies than coffee pots, but recent trends reveal a complex and evolving coffee culture that might surprise you. According to the comprehensive 2024 “Coffee Survey” conducted by our sister company, Cross Marketing Inc., which involved men and women aged 20 to 69 across all 47 prefectures, the dynamics […]

Blog

Decoding Attitudes Toward Finances Across Millennials and Gen Z in Singapore.

In recent years, Singapore has witnessed a notable paradox in financial behaviours. While credit card billings have declined, credit card and other unsecured debts continue to rise. According to recent studies, this trend is particularly pronounced among the younger generations, signalling a shift in their financial attitudes and practices. This juxtaposition of reduced spending alongside […]

Ai-in-branding
Blog

Harnessing AI for Next-Gen Branding.

Brands are constantly seeking innovative approaches to stand out from the crowd. One powerful tool that has gained significant traction is artificial intelligence. With its ability to analyse vast amounts of data, interpret consumer behaviour, and automate processes, AI has become an invaluable asset for shaping and enhancing brand strategies. Whether streaming or brewing coffee, […]

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Blog

What does a post-factual world mean for research?

We live in a “post-factual” world, where facts often take a back seat to emotions and personal beliefs. Ralph Keyes introduced this concept, known as the “post-truth era,” highlighting how emotional appeal can overshadow factual accuracy. Social media and alternative news sources have accelerated this shift, making it a significant force in society today. This […]

Blog

Is it time for research to diversify?

Over the past decade, the research industry has undergone significant transformation. Traditionally, research was divided into two primary methodologies: qualitative and quantitative. Through focus groups and interviews, qualitative research focuses on understanding the underlying reasons, opinions, and motivations. On the other hand, quantitative research emphasises statistical analysis and numerical data, often through surveys and structured […]

Blog

Generative AI for Marketing and Creative Campaigns.

One of the most groundbreaking advancements in recent years is the advent of generative artificial intelligence. Generative AI refers to algorithms that can generate new content—such as text, images, and even videos—from scratch, based on the data they’ve been trained on. Unlike traditional AI, which analyzes data to make decisions or predictions, generative AI creates […]

Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers generally have favourable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

home-ownership-trends-in-the-philippines
Blog

Generational Shifts Toward Home Ownership in the Philippines.

In recent years, home ownership in the Philippines has experienced a significant shift. Millennials are now emerging as important players in the real estate market. Over the past five years, home ownership among these younger generations has increased by 20%, a notable rise that has captured the attention of both policymakers and real estate developers. […]

Blog

Beyond the Charts: Mastering the Art of Data Storytelling.

Imagine watching a movie with stunning cinematography—breathtaking visuals, vibrant colours, and meticulously framed scenes. However, as beautiful as the film looks, you soon realise there’s little to no plot. The characters are underdeveloped, the storyline is incoherent, and the dialogue is forgettable. Despite the visual feast, the movie fails to engage because it lacks substance. […]