Knowledge hub

Do you really understand your customers? Most brands think they do, but the truth is often far from it. Customers are more than just data points and statistics. They have thoughts, feelings, and experiences that shape their behaviour. To truly understand them, you need to dig deeper. This is where empathy maps come in. Empathy […]

Digital media consumption has become a significant part of our daily lives. Understanding on-demand entertainment and streaming trends is now more crucial than ever.  As we continue to embrace the convenience and diversity offered by streaming platforms, it’s important to delve into the patterns and preferences shaping this category. Our latest comprehensive report, “Next Wave […]

Imagine launching a new product and knowing exactly how your target audience will react before it even hits the market. The secret? Not just any participants but those who precisely mirror your ideal customers. Mastering market research recruitment can unlock this advantage, providing organisations deep insights into consumer motivations, needs, and expectations. This precision ensures […]

The global pet care market is booming, driven by a profound shift in how people view and care for their pets. Pets are increasingly considered family members, leading to higher investments in their health and well-being. This trend is reflected in the market’s impressive growth, valued at USD 304.4 billion in 2023 and projected to […]

Many brands risk falling behind in the rapidly evolving e-commerce sector. With the e-commerce industry moving beyond just selling products online to crafting comprehensive, personalised shopping experiences, this shift” focuses on bridging the digital and physical worlds gap.  In this next-level e-commerce phase, success hinges on integrating digital commerce at the core of business operations, […]

Urban mobility is an increasingly lucrative market, attracting significant investment from major brands such as Audi, Baidu, and Amazon. However, the key to unlocking its full potential extends beyond technological advancements.  While innovations like autonomous vehicles and ride-sharing platforms are crucial, they must be paired with a deep understanding of cultural nuances and the specific […]

Commuting is a universal experience that many of us share. Whether it’s the daily drive to work, catching the bus, or riding a bike, we all have our stories and complaints about our commutes. But have you ever wondered how your commute compares to other parts of the world? This article compares global commuting patterns […]

Luxury brands represent the pinnacle of quality, exclusivity, and prestige. They are often associated with high prices, limited availability, and a sense of sophistication that sets them apart from mainstream products. However, the perception of what constitutes a luxury brand is not static; it evolves influenced by cultural, economic, and societal changes. Understanding how and […]

We live in a world where our furry friends can enjoy all the luxuries and milestones that we do. Welcome to the era where Barkday Parties light up the lives of our canines with festive celebrations, and Doga (Dog Yoga) sessions offer a serene bonding experience for pets and their owners. It’s a time when […]