Computer Assisted Telephone Interviewing (CATI).
Optimize your strategy by building customer understanding.
To remain relevant, brands need to identify areas for improvement and act on these at speed.
We specialize in conducting Computer-Assisted Telephone Interviewing (CATI) studies that provide quick and insightful data collection. CATI studies offer a powerful means of understanding consumers’ perspectives on various aspects of your strategy, ranging from the customer experience to your communications approach. With short, focused surveys that can be conducted at scale, CATI studies enable efficient data gathering for informed decision-making.
We run CATI studies that allow to you gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience right through to your communications strategy.
We pride ourselves on an agile approach to CATI. Through regular call monitoring we’re able to understand how consumers are responding in real time. This allows us to optimize the survey as we go and focus on the questions that are delivering most value, maximizing consumers’ time and your budget. In this way, we’re able to unearth insights quickly, helping you to adapt your strategy at speed so you can establish competitive advantage.
The speed and efficiency of CATI studies are critical in today’s fast-paced business world. Our expertise and streamlined processes help you gather data rapidly and gain actionable insights to inform your decision-making. By leveraging CATI studies, you can stay ahead of the competition, adapt to evolving market dynamics, and make data-driven choices that drive your business forward. Our team of skilled researchers and analysts are dedicated to delivering high-quality CATI studies that provide valuable insights and support your strategic goals.
The impact CATI studies can have on your business:
Enhance the customer experience
We help you get a quick read of customer satisfaction so you can optimize your strategy.
Determine the impact of your campaigns
Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.
Set the direction for future strategy
Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.
Our customers
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Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell