Computer Assisted Telephone Interviewing (CATI).

Optimize your strategy by building customer understanding.

CATI

To remain relevant, brands need to identify areas for improvement and act on these at speed.

We specialize in conducting Computer-Assisted Telephone Interviewing (CATI) studies that provide quick and insightful data collection. CATI studies offer a powerful means of understanding consumers’ perspectives on various aspects of your strategy, ranging from the customer experience to your communications approach. With short, focused surveys that can be conducted at scale, CATI studies enable efficient data gathering for informed decision-making.

We run CATI studies that allow to you gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience right through to your communications strategy.

We pride ourselves on an agile approach to CATI. Through regular call monitoring we’re able to understand how consumers are responding in real time. This allows us to optimize the survey as we go and focus on the questions that are delivering most value, maximizing consumers’ time and your budget. In this way, we’re able to unearth insights quickly, helping you to adapt your strategy at speed so you can establish competitive advantage.

The speed and efficiency of CATI studies are critical in today’s fast-paced business world. Our expertise and streamlined processes help you gather data rapidly and gain actionable insights to inform your decision-making. By leveraging CATI studies, you can stay ahead of the competition, adapt to evolving market dynamics, and make data-driven choices that drive your business forward. Our team of skilled researchers and analysts are dedicated to delivering high-quality CATI studies that provide valuable insights and support your strategic goals.

 

The impact CATI studies can have on your business:

Enhance the customer experience

We help you get a quick read of customer satisfaction so you can optimize your strategy.

Determine the impact of your campaigns

Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.

Set the direction for future strategy

Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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