Opportunity identification.

Find new opportunities in your category to inspire product development.

Opportunity identification

To remain relevant, brands need to be able to launch new products with confidence. We work with businesses to help them find gaps in the market upon which successful products can be built.

It’s crucial that the opportunity identification process is carefully executed to maximize the chances of a successful product launch. We’ll work with you to design a bespoke approach based on your unique challenges. This could involve:

  • Workshop sessions with end-consumers. This helps to build a rich understanding of consumer interactions with the product category including patterns of behavior, product usage and perceived deficiencies with the current offerings.
  • Usage and attitudes studies. Large-scale quantitative studies allow us to explore the category as whole, identifying consumer needs that you can meet through product development.
  • Expert interviews with thought leaders in your industry. These deliver a future-focused perspective, pinpointing potential areas of growth in the sector, opportunities and whitespace.

Building on this foundation of knowledge, we can run co-creation workshops with consumers to capture and refine embryonic product ideas that relate to the white spaces identified.

We also run workshops for your internal stakeholders, designed to help you harness new opportunities and ideas and move forward in the NPD process. We’ll share key insights and work with you to identify the product ideas to be taken forward for further development and testing. Typically, our in-house creative team will also attend this session, allowing them to gather the information required to visualize the ideas for the next phase of NPD research: concept testing.

The impact opportunity identification research can have on your business:

Find whitespace

Understand where the market is heading to find new opportunities for your brand.

Identify consumer needs that you can capitalize on

We give you an unfiltered, objective understanding of consumers needs in the category, allowing you to better meet what your customers are looking for through your new product development.

Develop winning products

As an agency with rich expertise across the NPD cycle, we can help you set your product launch up for success.

Our customers

View all case studies
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

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Workshops activation

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.

Sales & Marketing
Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

Head of Insights
Discovery

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.

Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

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