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Blog

Design and Data Visualisation as Insight Catalysts in Market Research.

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

Blog

Understanding Thai Consumer Preferences and Behaviours.

Thailand, often celebrated as the “Land of Smiles,” is a nation where warmth and friendliness are as much a part of the culture as its vibrant street markets and stunning temples. This nickname, popularised by a tourism campaign in the 1980s, highlights the country’s welcoming spirit and subtly emphasises a profound understanding of service and […]

Blog

The New Retail Experience: Technology, Layouts, and Entertainment Inside Today’s Stores.

Navigating the future of retail requires a clear-eyed view of where we’ve been and where technology is taking us. Integrating advanced technology and changing consumer expectations are profoundly reshaping the shopping experience. This transformation isn’t just about flashy gadgets or novelty; it’s driven by data, efficiency, and a deeper understanding of consumer behaviour. First, consider […]

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Blog

A Brand’s Guide to Singapore’s Consumer Landscape.

Singapore, known as the “Lion City,” is a thriving economic hub in Asia with one of the highest GDP per capita globally, showcasing immense purchasing power. The city-state thrives on digital savviness, surpassing regional averages in internet and mobile penetration, making it a goldmine for digital marketers eyeing Southeast Asia. However, the key to capturing […]

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Blog

Your Guide to Market Entry Into Vietnam.

Vietnam is capturing the attention of investors. This dynamic country boasts rapid economic advancement and offers a gateway to an expansive regional market, making it an enticing option for brands looking to expand their global footprint.  The critical role of detailed market research cannot be overstated in successfully navigating the complexities of market entry into […]

qual-scale-in-F&B
Blog

How Qual-at-Scale and AI Unveil the Future of Food Trends in the UK.

Have you ever noticed how quickly food trends come and go? One moment, everyone’s into overnight oats, and then suddenly, coronation chicken makes a comeback, and orzo and vegan cheese are everywhere. The food and beverage industry must understand its customers’ preferences to keep up with the rapid pace of change. Unlocking the secrets behind […]

focus-group moderators
Blog

Understanding the Role of a Focus Group Moderator.

The initial moments of a focus group are crucial in setting the tone for the rest of the discussion. The primary objective at this market research stage is to create a safe and inviting environment that encourages participants to share their opinions and insights comfortably.  To accomplish this, a skilled moderator must welcome participants, provide […]