Knowledge hub

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

Thailand, often celebrated as the “Land of Smiles,” is a nation where warmth and friendliness are as much a part of the culture as its vibrant street markets and stunning temples. This nickname, popularised by a tourism campaign in the 1980s, highlights the country’s welcoming spirit and subtly emphasises a profound understanding of service and […]

Navigating the future of retail requires a clear-eyed view of where we’ve been and where technology is taking us. Integrating advanced technology and changing consumer expectations are profoundly reshaping the shopping experience. This transformation isn’t just about flashy gadgets or novelty; it’s driven by data, efficiency, and a deeper understanding of consumer behaviour. First, consider […]

Have you ever wondered how Coca-Cola turned a simple beverage into a personalised social phenomenon with its “Share a Coke” campaign? Or how does your favourite meal delivery service create user-friendly designs, making it easy to order your next meal? And how does Liquid Death stand out in the crowded beverage market with its bold […]

Singapore, known as the “Lion City,” is a thriving economic hub in Asia with one of the highest GDP per capita globally, showcasing immense purchasing power. The city-state thrives on digital savviness, surpassing regional averages in internet and mobile penetration, making it a goldmine for digital marketers eyeing Southeast Asia. However, the key to capturing […]

The food industry is witnessing an undeniable trend: the global surge in demand for organic foods. The organic movement has emerged as one of the biggest trends in the past few decades and is here to stay.  According to Statista, sales of organic foods have witnessed a surge of over 100 billion U.S. dollars spent […]

Vietnam is capturing the attention of investors. This dynamic country boasts rapid economic advancement and offers a gateway to an expansive regional market, making it an enticing option for brands looking to expand their global footprint.  The critical role of detailed market research cannot be overstated in successfully navigating the complexities of market entry into […]

Have you ever noticed how quickly food trends come and go? One moment, everyone’s into overnight oats, and then suddenly, coronation chicken makes a comeback, and orzo and vegan cheese are everywhere. The food and beverage industry must understand its customers’ preferences to keep up with the rapid pace of change. Unlocking the secrets behind […]

The initial moments of a focus group are crucial in setting the tone for the rest of the discussion. The primary objective at this market research stage is to create a safe and inviting environment that encourages participants to share their opinions and insights comfortably.  To accomplish this, a skilled moderator must welcome participants, provide […]

Imagine you’re on the brink of launching an app that promises to revolutionise how people manage their daily tasks. The team has poured months into development, coding, and design, pushing toward a product they believe will stand out in a crowded market. Your beta test plan is ready to roll out, aiming to capture a […]